The Epic Trail, a cross-country ATV tourism project, came to us to bring their vision to life. After conducting thorough research on U.S. tourism trends to Israel, we created a cohesive brand, including a logo, graphic language, merchandise, and brochures that captured the spirit of adventure. We also designed a website with an engaging onboarding experience to appeal to both B2B tourist agents and B2C end-users. This project transformed a dream into a compelling brand that connects with adventure-seekers worldwide.