Sela Binuy

For Sela Binuy’s new neighborhood in northern Israel, we created a campaign built around the concept “Connect to Your Nature.” Highlighting the neighborhood’s unique location within a nature reserve, the campaign emphasized its harmonious blend of modern living and natural beauty. Led by supermodel and influencer Bar Zomer, the centerpiece was a beautifully produced video that captured the essence of the project and resonated with the target audience. This campaign effectively positioned Afeka Park neighborhood as a sought-after destination, driving strong engagement and interest.