For PokeShop, a restaurant chain specializing in poke bowls, we developed a vibrant new graphic language rooted in the strategy of being Israeli, fresh, healthy, and nutritious. Through engaging visuals, dynamic videos, creative promotions, and playful social media formats like memes, we brought their brand to life across platforms. Our efforts not only boosted their visibility but also supported their impressive growth, doubling their number of restaurants from three to six in just two years. This project showcased the power of design and strategy to lead a brand’s expansion and strengthen its market presence.