Michpal

As a partner to Michpal, one of Israel’s leading payroll and financial software providers, we’ve been driving growth through strategy, creative, and performance. For Michpal Plus, we created Hani, a dynamic presenter character, leading impactful campaigns across video, stills, and radio to promote their value-added app for payroll tracking. For Michpal Pension, we introduced Miko, an AI assistant designed to help employers simplify pension payments and ensure seamless compliance. These projects reflect our commitment to creating and leading innovative campaigns that deliver measurable value, igniting creativity throughout the organization.