DataRails

For DataRails, a fast growing company in the FP&A and finance vertical, we led a transformative employer branding campaign. Centered around a family of baby unicorns, we created a fun and memorable concept that resonated with potential recruits and employees alike. By harnessing employee-generated content and leveraging a mix of digital platforms, billboards, and elevator screen videos, we drove recruitment and brand awareness. Our efforts contributed to DataRails’ impressive growth from 40 to 200 employees, establishing them as a top choice for talent in the competitive high-tech market.